Following a theatrical release by Suncatcher Productions and Blonde Dog Productions, “Nora” will make its global streaming debut via Veeps on Saturday, May 24.

The feature film — written, directed by and starring Anna Campbell — follows Nora, a singer-songwriter who gives up her music career and settles in suburbia to raise her child. But, as the film’s logline explains, “her dreams have other plans” — meaning that, as Nora contends with a precocious child, a new home and navigating the PTA moms, her musical aspirations live on through whimsical music video fantasies that capture her truth.

Described as “a visceral portrait of a woman in rediscovery,” the lyrical film premiered in March at the Cinequest Film Festival, where it won the New Vision Award. “Nora” was released theatrically earlier this month and screened in cinemas across the country, including New York, Los Angeles, Portland, Ore. and Washington, D.C.; the Portland and L.A. run were extended due to outsized interest. Now, by partnering with the Live Nation-owned Veeps, the lyrical movie can reach a broader audience.

“We are deeply excited to be one of the first narrative films to premiere on Veeps, partnering with a platform that values ‘Nora’s’ completely original soundtrack,” said Campbell. “Our common commitment to the emotional thrill that is music gives us a unique opportunity to reach fans. This is a film that celebrates the MTV kid in all of us. It’s a dream partnership, and an incredible opportunity to show that indie filmmakers will connect with their audiences.”

Access to the special screening event starts at $14.99, and the ticket price includes cast and crew interviews exclusive to the Veeps experience. Tickers for the “Nora” event will be available on the Veeps website.

Veeps will also carry vinyl LPs of the film’s soundtrack. “Nora” features performances by Campbell, Lesley Ann Warren, Kate Miner, Jay Walker and Nick Fink, as well as original music by industry veteran Noah Harmon (Airborne Toxic Event, “American Fiction,” “Dandelion”). The partnership also features a unique component to its engagement strategy: champions of the film will be invited to share in its financial success through the use of affiliate links.

“‘Nora’ is a beautiful film that leaves viewers with a deep sense of hope and insight, and similar to the feelings a live performance or intimate documentary elicit. This kind of storytelling resonates strongly with the Veeps audience,” said Veeps director of marketing Julie Seamons. “Going to a live show or cinema is not always an option for moms and caretakers, so delivering ‘Nora’ directly into living rooms is a fantastic way for the film’s message to be more accessible to an extended audience.”

Added Suncatcher Productions CEO Annalisa Shoemaker: “From early festival and theatrical screenings, we know ‘Nora’ is an inspiring crowd-pleaser. Not only can we now share this remarkable film with broad audiences, but fans are also empowered to promote the film and sell tickets themselves. In a time of transition for our industry, we believe in authentic audience and artist-first partnerships, and that is exactly what we have found with Veeps.”

Since 2018, Veeps has streamed performances to millions of viewers worldwide for artists including Billie Eilish, Bob Dylan, Brandi Carlile, Chris Stapleton, Foo Fighters, Kings of Leon and more, with the content available on Veeps.com and via apps on Apple TV, Roku, iOS and Android. In 2023, the company announced the launch of Veeps All Access, a subscription model affording unlimited access to livestream and on-demand content, including a comedy vertical.

Established in 2017, Veeps is designed for ticketed livestreams, and facilitates engagement between artists and fans with features like chat and exclusive merch purchases, while also supporting broad social marketing and VIP offerings. Unlike many livestream platforms, Veeps is also commission-free.

The platform, which hosted approximately 1,000 ticketed livestreams in 2020, has presented concerts by artists including Brandi Carlile, Liam Payne, Pete Yorn, Louis Tomlinson, Architects, Rufus Wainwright and many others. While the company declined to share audience numbers, Live Nation noted that Payne’s concert (pictured) in October “was primarily responsible for a record number of over 3.7 billion chat messages on Veeps across all livestream shows that month.” Wainwright held more shows on the platform in 2020 than any other artists with 33. 

The move is a logical one for Live Nation: While infectious-disease expert Dr. Anthony Fauci has said that mass gatherings like concerts may return by the autumn “if everything goes right” — a big if, considering the United States government’s weak response to the pandemic — the process will inevitably be gradual, and it may be some time before people feel comfortable gathering in enclosed spaces with fellow humans. A future scenario where most major concerts offer both live and livestreamed options seems likely.

“We are impressed with what Benji and Joel have created with Veeps and their platform will create new ways to enjoy thousands of Live Nation concerts,” said Michael Rapino, President and CEO of Live Nation Entertainment. “Livestreaming is a great complement to our core business, and essentially gives any show an unlimit

“We are impressed with what Benji and Joel have created with Veeps and their platform will create new ways to enjoy thousands of Live Nation concerts,” said Michael Rapino, President and CEO of Live Nation Entertainment. “Livestreaming is a great complement to our core business, and essentially gives any show an unlimited capacity. Looking to the future live streams will continue to unlock access for fans – whether they are tuning into a sold out show in their hometown, or watching their favorite artist play in a city halfway around the world. The most critical element of live streaming is the artist on stage, and with Live Nation’s unmatched inventory feeding into Veeps, together we will help fans enjoy more live music than ever before.”

ed capacity. Looking to the future live streams will continue to unlock access for fans – whether they are tuning into a sold out show in their hometown, or watching their favorite artist play in a city halfway around the world. The most critical element of live streaming is the artist on stage, and with Live Nation’s unmatched inventory feeding into Veeps, together we will help fans enjoy more live music than ever before.”

Joel Madden said: “Benji and I have worked extensively with Live Nation over the last two decades and we’re very happy to be joining a company that is such a big supporter of artists and artist-led businesses. It’s a natural fit and evolution for our business. This partnership is a demonstration that premium, ticketed live streams have earned themselves a permanent place in the verticals of every artist business. Last year Veeps live streams helped artists — both big names and new acts — make over $10 million dollars for themselves, their families, their crew and their chosen causes and we’re looking forward to helping even more artists connect with fans this year in ways that support their art and their development.”

“We’ve always believed that taking an art-first approach to live stream shows helps artists create the kind of performance they can be proud of, and an experience that fans love. This means applying as much creativity and thoughtfulness as you would with any in-person show,” said Benji Madden, cofounder of Veeps. “We will only see this platform get more innovative as concerts return and we layer into shows in even more ways. We’re incredibly grateful for our team who continues to hustle non-stop and we look forward to amazing things ahead alongside Live Nation.”

The announcement concludes: “As in-person concerts return in 2021, Veeps will continue delivering its core experiences while also tapping into Live Nation’s network to connect fans with exclusive content, new vantage points, sold out shows, and unparalleled access to events all around the world.