FilmBox Plus works on multiple screens and platforms natively and SPI promises that it will have what it claims as a sleek, user-friendly and intuitive interface. The service is designed to integrate easily into operator set-top-boxes and offers and supports various on-demand business models such as subscription (SVOD), advertisement (AVOD) and transactional (TVOD/pay per view). Users will be able to subscribe to the service directly or via partner platforms and devices.

“The convergence of traditional and digital pay TV environments has created new viewer behaviours and expectations,” said Guney Yasavur, COO at SPI International. “The operators will need to cater to these demands if they want to thrive. FilmBox Plus offers a centralised content solution for both the operators and the end-user: The service integrates easily into operator set-top-boxes and offers, and enhances the overall viewing experience of the end-user by providing highly-personalised and consistently relevant content through AI-powered technologies.”

FilmBox Plus aims to combine the “lean back” viewing experience with the ease and flexibility of the on-demand option. The service features enhancements to further personalise the user experience through AI-powered linear channels, specifically curated by FilmBox Plus editors and AI technologies. Curation may be made according to mood, genre or special occasion and can be configured for different territories.

“We have an established and successful partnership with UPC Hungary. The best part of extending our partnership agreement with UPC is that Hungarian homes will now have a greater selection of FilmBox programs to choose from,” said Tamás Fülöp, CE regional director of operation at SPI/Filmbox for central and eastern Europe.

“We regularly review our TV offers and channel selections to ensure that our costumers fully benefit from and enjoy our best entertainment services. We are happy that together with SPI we were able to increase the number of FilmBox channels and provide various extreme sports, educational and gaming content to our customers,” said Takács Viktor, UPC Hungary content manager.