Chances are that whatever your subject matter/theme/niche audience for your film, there have been other films in recent years that targeted the same audiences. Most filmmakers feel some camaraderie with each other and many may offer you advice on how they reached their audiences.
Connect to fellow filmmakers and don’t be shy about asking them to at least mention your film on FB to their folks, or tweet about your film. We can’t emphasize enough how many filmmakers find themselves building lists of organizations and emails from scratch when someone else probably has already created a similar list. Consider the community spirit of DIY filmmaking and ask for a little help, or offer to compensate a filmmaker for their efforts on your behalf.
This is the idea behind TFC’s The Film Collaborators site, a place where filmmakers can share resources.
Orly Ravid August 3rd, 2010
Posted In: DIY, Facebook, Marketing, Social Network Marketing, Uncategorized
Tags: DIY filmmaking, list building, niche audiences, The Film Collaborators
Ask for revenue potentials and examine how many layers of middlemen there are between the distributor/aggregator and the stores or platforms that you most want to be on, assuming that you cannot go direct (which often is the case). Make sure distributors are not going through too many middlemen, or selling to themselves and double dipping, or simply offering to do something on your behalf that you could do yourself. And make sure you know what their deals are with key stores or platforms.
Did you know that The Film Collaborative has a social networking platform for filmmakers called The Film Collaborators? Visit the site to set up your free account.
Orly Ravid July 16th, 2010
Posted In: Digital Distribution
Tags: aggregators, distributors, independent film, middlemen, The Film Collaborators
