Studios such as WB and Lionsgate have leverage with the Cable MSOs and work to  get films marketed and New Video has marketing leverage with iTunes. New Video  works via social media outreach by disseminating a release with images & clips  to sites such as Digg, Reddit, Stumbleupon and posts a release on PR distribution sites (ClickPress, i-Newswire, eCommWire, The Open Press) along with feed-based announcements on Google blog search, Technorati, Yahoo! News, Topix etc., tagged with keywords for easier discovery. They also claim to do online grassroots outreach, email marketing and trailer and clip tagging.

Gravitas notes that its PR firms and staff release information about new titles to key websites and bloggers and they utilize what they call “VOD Guide Optimization” where they utilize  relationships with operators to raise the profile of certain Gravitas titles.

Distribber makes it clear that the marketing is up to the filmmaker (and they are also referring our TFC Marketing Services), but all the revenue goes to the filmmakers with no backend percentages taken.

CRM cites the marketing it does and we’re not sure what it entails beyond the usual Facebook and Twitter announcements, but we’re looking into it.

Whichever aggregator you choose to work with, make sure you have either a very firm marketing plan in place and committed to and/or know that you need to deploy one yourself.