TFC Tidbit of the Day 15- Mitigate the middlemen
Ask for revenue potentials and examine how many layers of middlemen there are between the distributor/aggregator and the stores or platforms that you most want to be on, assuming that you cannot go direct (which often is the case). Make sure distributors are not going through too many middlemen, or selling to themselves and double dipping, or simply offering to do something on your behalf that you could do yourself. And make sure you know what their deals are with key stores or platforms.
Did you know that The Film Collaborative has a social networking platform for filmmakers called The Film Collaborators? Visit the site to set up your free account.
Orly Ravid July 16th, 2010
Posted In: Digital Distribution
Tags: aggregators, distributors, independent film, middlemen, The Film Collaborators