We have mentioned what the platforms offer as far as marketing, but they should not be solely depended on to do this work.

Unless you have a real budget to buy significant internet real estate, you will be connecting with your target market via websites and bloggers. You may find it necessary to incentivize those sites in order to promote your film. The most common tactic is contests and giveaways — meaning you provide the website with something to give away to reward their loyal readers….i.e. merchandise, sponsored travel, or free copies of the film. Creating online games themed around your film are another possibility — but of course not all independent films lend themselves to gaming. And if you’re asking the cast, crew, and everyone else you know to FB, tweet, and blast about your release, consider creating an incentive for them as well.

If you’re working far enough in advance, you MAY be able to find an appropriate brand or agency to sponsor some marketing, but know that you’ll need to start this work many months in advance of release.