TFC Tidbit of the Day 6- Windows for digital content
Windows are a reference to release windows, the prescribed time gaps between which films are released in different media. Make windowing deliberate rather than confusing the customer with scattered pricing in different formats and releases.
The preferred release schedule should be: Cable & Satellite VOD; then Transactional; then Rental; then Ad-Supported platforms; then Mobile/Wireless. In the next tidbits, there will be examples of each of these platforms.
Orly Ravid July 5th, 2010
Posted In: Digital Distribution, Distribution Platforms
Tags: cable, Digital Distribution, independent film, release windows, satellite, The Film Collaborative, VOD