Whatever subject matter and themes you are tackling in your film, chances are pretty good there are prominent (and not so prominent) bloggers already writing about these topics and targeting folks who will care about your film.

Unlike the traditional mainstream press, you don’t need an expensive publicist to reach them….just find their contact info on their blogs and reach out directly with a nice personal note that includes your synopsis, your web links, and your offer to send them a screener or trailer if they want one. None of this is brain surgery. Within a few days of google research you should be able to identify most of the major players in your niche.

Theme and topic aside, there are also of course many bloggers out there just writing about quality independent film, so remember to reach out to those folks as well.

One additional hint — find a way to INCENTIVIZE the blogger to write about your film! A contest to give away a way a few free DVDS of your film is often the best. It gives the blogger a prize to offer his or her readers and gets you the free viral press you need!