Chances are that whatever your subject matter/theme/niche audience for your film, there have been other films in recent years that targeted the same audiences. Most filmmakers feel some camaraderie with each other and many may offer you advice on how they reached their audiences.

Connect to fellow filmmakers and don’t be shy about asking them to at least mention your film on FB to their folks, or tweet about your film. We can’t emphasize enough how many filmmakers find themselves building lists of organizations and emails from scratch when someone else probably has already created a similar list. Consider the community spirit of DIY filmmaking and ask for a little help, or offer to compensate a filmmaker for their efforts on your behalf.

This is the idea behind TFC’s The Film Collaborators site, a place where filmmakers can share resources.