TFC Tidbit of the Day 8-Success with VOD

Cable VOD likes films with a theatrical profile. VOD is very marquee (name) driven and genre driven. Its marketing effort is limited, hence the need to have films with a recognizable name in the marketplace or with recognizable “stars”. Regarding Day and Date, cable operators like to note that the film is in theatres while it’s on VOD. In the past, Comcast had asked for a 90 – 120 day window ahead of all digital distribution, but is now sometimes doing Day and Date releases.  It depends on the film, the platform, the distributor, and the campaign.

Orly Ravid July 6th, 2010

Posted In: Comcast, Digital Distribution, Distribution Platforms, Marketing

Tags: Day and Date, TFC, The Film Collaborative, VOD