Internet marketing is critical, but nothing beats a face to face interaction with real human beings. One you’ve identified who your audience (or niche) is, show up regularly at all the places where those people congregate and talk to them! Nearly every time we run across a small film performing above expectations at Festivals or at the Box Office, we later learn that the filmmaker was a charismatic, self-promotional dynamo, and drove the audiences to the theaters themselves.

For example, if your film has spiritual themes…ask if you can speak about it and show a trailer at the local church/temple/synagogue/mosque. If you’re making a stoner comedy… well we know how well those films do when their community is aware of the work . Get out there and be a self-promotional whore….modesty may be sexy, but it doesn’t get an audience to the theater. Its up to you to rally the troops!