TFC Tidbit of the Day 10- Rental Platforms

Popular rental platforms include iTunes, YouTube, and Virgin Media. Caution: Rental in due time. New Video, for example, notes seeing a clear cannibalization of DTO when Rental is turned on too soon. The number of people who will buy, just have to have it, are stronger if a rental release is delayed. If released at the same time, those that would have bought will rent if they can.

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Orly Ravid July 9th, 2010

Posted In: Digital Distribution, Distribution Platforms, iTunes

Tags: DTO, Facebook, iTunes, New Video, Virgin Media, YouTube