ABOUT THE FILM

LONG SYNOPSIS

Cesar’s Last Fast is a multi-platform feature documentary film about the private sacrifice and spiritual conviction behind Cesar Chavez’s struggle for the humane treatment of America’s farm workers, and the impact Chavez’s legacy has on today’s generation of organizers fighting for farm worker rights. The film is built around powerful, never-before-seen footage of Chavez’s 1988 “Fast for Life,” a 36-day act of penance for not having done enough to stop growers from spraying pesticides on farm workers. The story of this water-only fast is the film’s dramatic arc into which the filmmakers interweave the historic events that defined the life mission of America’s most inspiring Latino leader and the struggles confronting today’s farm workers.

This project is more than just a film. It is a powerful tool to engage people and organizations to participate in social justice movements using Cesar Chavez’s inspiring story as a model for how individuals and communities can address the inequities they confront every day. To carry out this social impact initiative, the filmmakers will partner with national civil, labor, human rights, and faith-based organizations. These partner groups will organize community-based screenings and incorporate the film into their social justice campaigns. This strategy will ensure the film reaches a new generation of immigrant workers who may not know Chavez’s story and his impact on Latino civil and labor rights in the United States.

The film will exploit all media platforms in an aggressive campaign that will ensure the project reaches the widest possible audience. The partner organizations will participate in the project’s new media distribution strategy by disseminating platform-appropriate scenes to their email lists and posting them on their websites and on their social networking pages.

FESTIVALS
2014: Sundance (World Premiere)

AWARDS
Best Documentary (San Diego Latino Film Festival)

FESTIVAL TERRITORIES
The World

EXHIBITION FORMATS
DCP, HDCAM, Blu-Ray, DVD