Orly Ravid, founder and co-executive director
Orly is committed to helping artistically and intellectually rigorous and important films reach their respective audiences via a financial model that is sustainable for filmmakers.
Having established the theatrical, festival, and digital distribution services, presently at TFC, Orly works primarily on distribution, sales/licensing and contract/negotiation services with a focus on new media digital distribution. She also oversees theatrical releases, the various educational services, and the company finances.
Called a “big picture” thinker, Orly founded TFC in response to a dominant and overarching structure that favors middlemen, not filmmakers. She is passionate about protecting filmmakers’ rights and revenues as much as she is about good film.
Previously Orly was a Programming Associate for documentaries at Sundance and a programming consultant at Palm Springs International. Other past affiliations include Senator Entertainment (VP Acquisitions and Distribution); Wolfe Releasing (Director: Acquisitions, Theatrical, Non-Theatrical/Festivals, Business Affairs and Digital Distribution); Ravid Film Consulting (Distribution and Marketing for filmmakers and distributors); Maxmedia (Development); Picture This! Entertainment (Acquisitions, Distribution and Sales); and Outfest (Board of Directors and Associate Programmer). A regular blogger about new media and distribution in general, Orly regularly contributes to indieWIRE, Ted Hope’s blog “Truly Free Film,” and Sundance’s Artists Services, for which she was an advisor. Orly has also spoken about new media and digital distributions at top-tier film festivals and universities, including AFI FEST, Berlinale, Cannes, IFP, NALIP, Sundance, SXSW, UCLA, and USC.
Orly launched the organization’s book Selling Your Film Without Selling Your Soul, and more recently, How Not to Sign a Film Contract, as well as TFC’s Fiscal Sponsorship and the new Collaborative Releasing initiative. Orly is a practicing attorney and intends to put it to practice akin with TFC’s philosophies and transparent methodologies.
Jeffrey Fabian Winter, co-executive director
Jeffrey is drawn to The Film Collaborative and the act of championing independent film because of his love for the process by which good movies can effect positive change in our world today.
Jeffrey’s areas of specialty include niche distribution, niche marketing, and festival/non-theatrical/special events distribution. Representative recent films include Kirby Dick’s 2013 Oscar Nominated documentary THE INVISIBLE WAR, 2013 Sundance Award-winner A RIVER CHANGES COURSE, 2012 Sundance Award-winner VALLEY OF SAINTS, and 2011 Sundance Award-winner UNDERTOW (CONTRACORRIENTE).
Other career highlights include five years managing strategic investments and U.S. sales/acquisitions for the largest media conglomerate in Spain (under the banners Maxmedia, Sogepaq, Sogetel, and Sogecine); several years handling grassroots marketing for L.A.’s two largest film festivals (the Los Angeles Film Festival and AFI FEST); a long tenure handling non-theatrical/festival/educational screenings for Wolfe Releasing (the world’s largest catalogue of LGBT films); and 11 years as a panel programmer/programming consultant for the Sundance Film Festival’s Digital Center (now called New Frontier on Main).
Jeffrey is also the former principal of the San Francisco-based film/video production company Please Louise Productions, where he directed and produced commercial video for numerous companies including Microsoft, Lucas Films, and the California Bar Association; and created/produced the 38-part documentary series FLIQ VIDEO, in association with the U.S. Centers for Disease Control and The United Way.
If “the medium is the message,” Jeffrey’s goal is to make sure the message gets heard.
David Averbach, creative director • director of digital distribution initiatives
David is passionate about communicating ideas, whether they are textual, informational, or graphical.
In addition to handling all internal print and web design and branding collateral for the company, David excels at translating marketing objectives into creative and workflow strategies. With over 17 years of experience in graphic marketing, graphic design, database design and web design, David's skill set combines a strong sense of visual design with a knack for problem-solving.
David also directs TFC’s digital distribution initiatives and has advised hundreds of filmmakers on D.I.Y. digitial distribution.
David holds a PhD in Japanese literature and film from the University of California, Berkeley, and his knowledge of film and understanding of how people absorb new information make him a valuable part of any project, whether it be extending existing branding/campaigns or creating new ones. He works with filmmakers, festivals and distributors on key art, posters, print ads, web sites, databases, social networking, electronic marketing, and iPhone Apps.
David has guided over 50 films through TFC’s Digital Distribution programs and advises filmmakers about digital strategy via TFC’s membership program. He also provides graphic design support to filmmakers in the form of key art and website design.
David has taught Japanese film and literature at Berkeley and at the University of Washington in Seattle and has taught Japanese language at San Francisco’s prestigious Lowell High School in San Francsico.
Lynnette Gryseels, director of fiscal sponsorship
Lynnette is passionate about film and helping filmmakers tell thought-provoking stories that entertain, assist social change and support their filmmaking aspirations.
Lynnette has over 15 years experience working with independent filmmakers, non-profit film organizations and several local and international film festivals. She has previously assisted filmmakers in learning their craft through educational program development and project development support. At Film Arts Foundation in San Francisco Lynnette headed the Fiscal Sponsorship and Grants Program, one of the oldest fiscal sponsorship programs in the country. She brings a depth of knowledge from this experience to her role as head of TFC’s fiscal sponsorship program.
Lynnette holds a BA in film studies and in media studies from the University of Western Ontario, and has worked with notable film organizations such as the American Film Institute, Film Arts Foundation and Women in Film in Toronto. She has worked for a number of prestigious film festivals including the Toronto International Film Festival, Sundance Film Festival, AFI Fest, Miami International Film Festival, CineVegas and Hot Docs Canadian International Documentary Festival. Lynnette is also a filmmaker and produces short films, documentaries and features.
Kathy Susca, films manager / membership coordinator
Kathy graduated from USC in 2011 with a dual major in film criticism and Italian. She went on to New York University for her Master’s in Cinema Studies, and came back to sunny Los Angeles after graduation. She has been the Membership Coordinator at The Film Collaborative since 2013, and recently served as the editor of How Not to Sign a Film Contract.
Sheri Candler, social media advisor
Sheri Candler leads social media strategy for KCETLink Media Group’s broadcast channels KCET and Link TV which showcase the best in documentaries and international series, as well digital-first series for OTT devices. She has advised independent filmmakers worldwide about using social media and digital marketing methods to reach audiences and create brand awareness for their projects and themselves. She is based in Los Angeles and can be found online @shericandler.
Jennifer Stege, film operations coordinator
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