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Dear Collaborators,

New Blog Post

First, our new blog, this one about marketing via YouTube. It is a guest post by marketing services company Believe Limited. The blog can be also be found on the Sundance Artist Services site which we are delighted to be contributing to.

SXSW Panel Recap

The SXSW panel How I Learned to Stop Worrying and Love VOD (put together by Matt Harlock and moderated by Orly Ravid) was a big hit! People loved it and so in case you missed it, here's the download of the PDF of the PowerPoint presentation with real numbers and details about the release of American: The Bill Hicks Story (which is also featured in the case study book Selling Your Film Without Selling Your Soul).

TFC welcomes Sheri Candler


We are ecstatic to be working with our long time guru, collaborator and co-author Sheri Candler in a more robust and official manner. Sheri will come on as TFC Director of Digital Marketing Strategy.
“I am thrilled to be working more intensely with The Film Collaborative and its clients. I strongly believe in their mission; education, advocacy and guidance for independent filmmakers, particularly emerging ones, without insisting on ownership over their work. In the coming months, my aim is to ensure that all independent filmmakers know about the organization and seek TFC out for guidance on options before signing any agreements.”
Sheri will take on more public speaking on behalf of the organization as well as working with filmmakers and TFC's outreach.

Sheri can reached at

Announcing our new Fiscal Sponsorship Program


We are also delighted to be working with Lynnette Gryseels who is spearheading the launch of our new FISCAL SPONSORSHIP PROGRAM.

The Film Collaborative will begin offering Fiscal Sponsorship for filmmakers who have joined our team of filmmakers.

Fiscal Sponsorship provides filmmakers with non-profit 501(c)(3) status for their project. This enables filmmakers to secure funding from foundation, government or corporate sources or private that give only to nonprofit organizations with IRS tax-exempt status.

As a fiscal sponsor, the Film Collaborative collects all funds for a project, redistributes the funds to the filmmaker for use on the project. The administrative fee for monies distributed through the program is a low 5%. This 5% fee covers the cost of our management of donations to your project including costs associated with bookkeeping, check distribution, fiscal reporting to funders, donations accepted through our website and on-going technical assistance.

Projects contracted with a fiscal sponsor must be consistent with the fiscal sponsor's charitable purposes. For The Film Collaborative, this means that any project you are proposing must be noncommercial and represent an imaginative and/or important contribution to the film or video art form.

The Film Collaborative's Fiscal Sponsorship program will be managed by Lynnette Gryseels. Lynnette brings with her a wealth of experience having formerly managed the Fiscal Sponsorship program at Film Arts Foundation in San Francisco. Lynnette also has many years experience working for non-profit film organizations that support filmmaker education and training and is a filmmaker herself.

See for full program and application details.

Lynnette can be reached at

News you may have missed…

Digital Cinema Report comments on Ira Deutchman's explanation on what the Searchlight Letter means for independent cinemas. read here→

Marketing tactics (and budget) being employed by Lionsgate to promote The Hunger Games. A great mix of online and offline tools. read here→

Transmedia visionary Henry Jenkins' keynote speech from this year's DIYDays LA. If it doesn't spread, it's dead. read here→